Why Digital marketing is necessary?
Growth of small businesses
Digital marketing enables the growth of small business being on the various social media platforms. Intelligent SEO strategies help in getting ranking for even small businesses in organic way. Reach & brand awareness through this has become easy for small set ups.
Higher rate of conversion than the traditional marketing
It has enabled effective communication channel with customers through social media, email marketing & SEO that leads to higher rate of conversion since we are able to see the real time data, no. Of viewers & subscribers. Evaluation of these will help us to reach the individual customer personally to try & covert the deal into successful lead & conversion. Also due to targeted audience only focused, conversion rate is higher.
Customer is given utmost importance
One can directly reach each individual customer personally through social media, email or other chat applications. This gives any business a personal touch which helps to build trust in them because they get all the required answers associated with the product or service.
Targeting mobile customers for increasing the reach
Now a day’s smart-phones are with most of the people hence reaching the information about any product or service through internet to mobile has become easier. After the new developments each time mobile phones are becoming the only device through which all the utilities can be availed. All the websites are also having an option to be responsive to mobile phone devices.
Build trust among customers of the brand
Online Website reviews have become very important before anyone looks up for any product or services. Any positive review can help in building trust, getting new customers. This helps in growing revenue of a business through Digital marketing.
Since Digital marketing provides different suitable budgets & packages to chose from it has become easier to do a campaigning within the budget. Even for a smaller businesses email marketing has become cost effective platform for getting leads. Google analytics helps owners to see whether website is generating optimal ROI or not.
Cost effective & minimum resource utilization
In comparison with Traditional marketing, Digital marketing is always cost effective. Since here we are not using multiple resources to market. Also since only target audience is focused & one can limit the budget as per the requirement.